Available for new projects

Haitham Hassan

Lead UX & Product Designer with 12+ years. I've redesigned physician portals used by 175,000 members, shipped a Fintech platform that got acquired, and rebuilt three eCommerce brands from the ground up. Complex problems, clean solutions, measurable results — across Health-Tech, SaaS, Fintech, and eCommerce.

View my work → Let's chat
12+ Years experience
20% Revenue growth
5 Industries
M&A Exit delivered
Haitham Hassan
Impact
M&A Exit
Veriti → First Trust Capital
Key Win
20% Revenue Lift
HealthCare Partners Portal
Tools
Figma Expert
Components · Prototyping
Figma End-to-End UX Fin-Tech User Research WCAG 2.1 Journey Mapping Health-Tech Prototyping eCommerce Agile · Scrum HIPAA Design Systems SaaS Interaction Design Figma End-to-End UX Fin-Tech User Research WCAG 2.1 Journey Mapping Health-Tech Prototyping eCommerce Agile · Scrum HIPAA Design Systems SaaS Interaction Design
Selected Work

Case Studies

→
Fin-Tech ESG Platform Web Portal SaaS M&A Exit
Veriti — ESG Platform
Discovery to delivery → M&A acquisition by First Trust Capital Partners
→
Health-Tech Web Portal HIPAA 20% Revenue↑
HealthCare Partners
Physician portal for 8,000+ doctors — 20% revenue increase
→
HR-Tech SaaS Paperless Onboarding
TEAM
Enterprise payroll & HR portal redesign
→
Branding eCommerce +22% Conversion↑
AutoAnything
Full rebrand across 3 brands — +22% mobile conversion rate
→
eCommerce Seasonal UX Design System
ProFlowers
High-traffic seasonal UX campaigns
UX
About

12 years.
Zero boring
products.

I'm a Lead UX & Product Designer based in San Diego. I work where complexity meets real users: enterprise SaaS, Health-Tech portals, Fintech platforms. I make it feel effortless.

From zero-to-one discovery through Figma design systems and developer-ready handoffs. I've shipped products that got acquired, drove revenue, and cut operational waste. Not just ones that looked good in a deck.

Craft & Tools
Figma WCAG 2.1 User Research Prototyping Journey Mapping Design Systems Agile · Scrum A/B Testing Hotjar HIPAA UX Dev Handoffs Interaction Design Usability Testing Information Architecture
M&A Exit delivered · Veriti
20% Revenue growth · HCP
3 Brands unified · AutoAnything
Let's work together

Got a project
in mind?

Open to new opportunities, freelance work, and interesting collaborations. Let's make something great.

Send an email → LinkedIn →
Work About Contact Resume ↓