My goal as a UX designer is to understand the users and their needs accurately and deeply, creating a design that is as useful, usable and desirable as possible.


UX Strategy lies at the crossroads of UX design and business strategy. It’s a plan-of-action on how to find out if the user experience of a product is aligned with the business objectives.


UX research aims to gather information from users by way of a variety of qualitative and quantitative methods, including interviews, contextual inquiries, diary studies, personas, card sorting, and usability testing.


A successful UX analysis will result in an actionable list of tweaks and enhancements that, once implemented, will show a measurable improvement to the product’s user experience.


UX designers don’t just focus on creating products that are usable; we concentrate on other aspects of the user experience, such as pleasure, efficiency and fun, too.


Having a sense of how things work with development can go a long way with achieving goals and setting project expectations. While you don’t need to be a complete expert in HTML or CSS, make an effort to know as much of it as possible.


The UX designer should make time during each sprint to walk through the overall design and experience to ensure that it matches their original designs. Releasing a product out into the market kicks off a new phase of UX testing to insure a successful launch.